POSM Printing Malaysia: How to Choose Retail Display Materials for Your Promotion
Not sure what POSM to print for your retail promotion, roadshow or product launch? This guide helps you choose the right display materials based on where your customers will see your product — counter, shelf, booth or event space.
POSM Printing Malaysia: How to Choose Retail Display Materials for Your Promotion
Planning a retail promotion, roadshow or product launch, but not sure what to print? POSM printing helps your product get noticed at counters, shelves, booths and retail spaces.
Instead of choosing based on product name, start with one simple question: Where will your customer see your product?
What Is POSM Printing?
POSM stands for Point of Sales Materials. In simple words, it means printed display items used near the place where customers make a buying decision. This can be a shelf, cashier counter, roadshow booth, product display area or event space.
Choose POSM Based on Where It Will Be Displayed
Use this when your product is placed on a counter, reception table, sampling table or booth.
Best choice: Counter Top Display
View Counter Top Display →Use this when your product is already on a supermarket, pharmacy or retail shelf.
Best choice: Shelf Talker or Wobbler
View Shelf Talker →Use this when customers need to understand your brand or campaign from a distance.
Best choice: Backdrop, Standee, Event Board
View Event Backdrop →Use this when promoters need to present samples neatly during tasting or demo sessions.
Best choice: Sampling Tray
View Sampling Tray →Use this when your product is small, lightweight and easier to display by hanging.
Best choice: Hangsell Display
View Hangsell Display →Use this when customers need to take home your promotion, menu, product details or QR code.
Best choice: Flyer or Brochure
View Flyer & Brochure →Quick Guide: What Should You Print?
| Promotion Situation | Suggested POSM |
|---|---|
| Product placed on cashier counter | Counter top display |
| Product placed on supermarket or pharmacy shelf | Shelf talker or wobbler |
| Free tasting, sampling or product demo | Sampling tray |
| Roadshow booth or product launch | Backdrop, standee, event board, flyer |
| Small products that need hanging display | Hangsell display |
For Faster Quotation, Send Us:
- Product type — snack, skincare, healthcare item, drink, accessory, etc.
- Display location — shelf, counter, booth, table or event space
- Size if you already have one
- Quantity
- Artwork file or reference photo
- Promotion date or deadline
- Collection or delivery location
Need POSM Printing for Your Promotion?
If you are preparing for a supermarket promotion, pharmacy display, F&B sampling campaign, roadshow or product launch, Vonx Printing can help you print suitable POSM materials for your setup.
Send us your product type, display location, quantity, artwork file and deadline. If you are not sure what to print, send us a product photo and display reference.
POSM Printing FAQ
What is POSM printing?
POSM printing means printed point-of-sales materials used at shelves, counters, booths and retail spaces to make a product or promotion more visible.
What POSM should I use for supermarket shelves?
For supermarket shelves, you can consider shelf talkers, wobblers or small product display materials. These help highlight promotions, new products, price offers or QR code campaigns.
What POSM should I use for a roadshow?
For roadshows, common items include event backdrops, standees, counter displays, sampling trays, flyers and event boards. The right choice depends on booth size and campaign type.
Do I need to print every POSM item?
No. Start with the item that matches your display location. For example, use a shelf talker for shelf display, a counter top display for table display, or a backdrop for roadshow setup.
What should I send before requesting a quotation?
Send your product type, display location, estimated size, quantity, artwork file, reference photo and deadline. If you are unsure, send a product photo and display area photo for advice.